Over last few years whilst interacting with many social entrepreneurs and changemakers we came across a few common attributes that define them. Here are 3 of these attributes.
Social Entrepreneurship is the next step in Innovation. But the journey from being an innovator to a social entrepreneur is not all that easy. Understanding the challenges on the way can make you an effective entrepreneur.
The term ‘social good brand’ has been used loosely to depict anyone who is contributing to the society in any way. But it may not be so. Being a Social Good Brand means being passionate about a socio-economic problem, attempting to solve it through sustained social innovation and intimately caring for the community for whom you seek the change.
I had a free-wheeling chat with Ulrike Reinhard, a native German who has been staying in rural Madhya Pradesh for last 2 years where she runs a social transformation project called ‘Janwaar Castle’. In this 30 minute interaction I try to uncover her fascinating story and much more.