Social inclusion of disadvantaged communities is an absolute necessity for inclusive economic and human development of our country. Here we focus on 3 socially excluded groups and what is being done to bring them into the mainstream.
People with disabilities have incorrectly been considered as economically unproductive. They can actually contribute to the GDP up to 5 to 8%. For-profit social entrepreneurship can address the plight of people with disabilities by identifying their strength and special talent and engaging them in innovative, sustainable and scale-able enterprises.
The term ‘social good brand’ has been used loosely to depict anyone who is contributing to the society in any way. But it may not be so. Being a Social Good Brand means being passionate about a socio-economic problem, attempting to solve it through sustained social innovation and intimately caring for the community for whom you seek the change.
“Metta Foot Spa by the visually impaired was born out of anger and not as a well-planned social enterprise start up”, says Joanita Figueiredo, the founder director of the Mumbai based social enterprise in a free-wheeling chat with Somma Banerjjee. Take a read.