A storyteller founder does not project himself as a stellar entrepreneur but someone who is as human as everybody else. Honesty, perceptiveness and openness are the hallmarks of such an entrepreneur. It’s about the mindset and not so much about the art.
Positive Change, Social Innovation And Struggle: 3 Types Of Stories For Social Entrepreneurs and Marketers
As the owner of your social good brand, you are the chief storyteller. You need to understand what story to tell not only to captivate and connect with your audience but also to build your brand.
We want to paint a picture of how social enterprises in India brand themselves. It is for this endeavour that we seek your cooperation. If you are a social entrepreneur OR a professional employed in such an enterprise OR someone at a position of responsibility in a Nonprofit then please respond to our survey.
For Social good brands, LinkedIn is a great platform to attract the right talent, to promote themselves as thought leaders in their domains and tap prospective donors & customers. But LinkedIn is niche. This is simply because its audiences are different and have a different purpose. It’s time social good brands thought of LinkedIn seriously.