It is a conventional view that bringing about change in water access and sanitation is the sole domain of the government. However without grassroots social innovation, massive govt schemes may be ineffectual in achieving Sustainable Development Goal #6. Here we look at some of the promising WASH innovators.
If India has to achieve sustainable and inclusive growth as defined in the SDGs and truly emerge as an economic powerhouse then more women entrepreneurs especially social entrepreneurs are needed.
The Personal Brand of a social entrepreneur adds a persona to a social good brand that its audiences can connect to and engage with intimately. Apart from acquiring a loyal brand following, developing a personal brand of the entrepreneur as the organization’s mascot or brand ambassador could prove to be an effective branding strategy.
Social media has fundamentally changed the way brands interact with their customers and other stakeholders. Social good brands need to understand how each social media channel can be leveraged because each channel has its inherent strength. Here’s how different types of social good brands can harness social media to its fullest.