Impact investors and startup incubators nurture social innovations into scalable ventures. Visual Storytelling can help them unite their vision with that of their investees’ mission to convey social change to a broad variety of people. All it needs is the incubators to understand this and bring it to life.
Erroneous perception about profit often doubts the intentions of a For-Profit Social Enterprise and overlooks fund related malpractices in Not for Profit NGOs. Attaching a moral value and transparent methodology to delivering social good makes people uneasy at the idea of doing it through a sustainable revenue model. Which is better? Generating profit through fair trade or depending on grants and donations which is becoming difficult to come through because of the philanthropy funding sources being saturated by pleas for it?
Donor Retention has been a commonly ignored area by Social Good Brands in fundraising. This is a wake up call and it’s about time they paid a close attention to it.
An effective and honest CSR policy goes a long way in ensuring positive and sustainable impact on the lives of its target beneficiaries. However it’s very important that CSR does not become a mere gimmick, advertising strategy, tool of peripheral development and a path for political ambitions. If this undesirable and dangerous outcome has to be prevented then all of us in the civil society need to ask tough questions and seek answers to them.
Nonprofits exist to address and eliminate specific socio-cultural-environmental problems by bringing about a positive change in their target population. Interestingly, the ultimate paradox of a nonprofit is to eliminate its own existence. That’s what every nonprofit should aim for.
No matter what the cause, stories that address a cause revolve around creating a sustainable solution to a problem. This can happen only by educating its viewers and finally inciting positive action from them.
Young entrepreneurs who are at the threshold of starting something which is driven by their passion can either choose a non-profit path like Mother Teresa or create path breaking innovative solutions for the greater good like Elon Musk is doing. What is your path?
Social media has fundamentally changed the way brands interact with their customers and other stakeholders. Social good brands need to understand how each social media channel can be leveraged because each channel has its inherent strength. Here’s how different types of social good brands can harness social media to its fullest.
I propound that a Nonprofit should concern itself to only two basic functions- Mission and Marketing. While being mission driven is instinctual to Nonprofits, their Achilles heel lies in marketing themselves.As David Williamson in his report says, “Don’t just communicate. Market.”