A storyteller founder does not project himself as a stellar entrepreneur but someone who is as human as everybody else. Honesty, perceptiveness and openness are the hallmarks of such an entrepreneur. It’s about the mindset and not so much about the art.
The Personal Brand of a social entrepreneur adds a persona to a social good brand that its audiences can connect to and engage with intimately. Apart from acquiring a loyal brand following, developing a personal brand of the entrepreneur as the organization’s mascot or brand ambassador could prove to be an effective branding strategy.