The term ‘social good brand’ has been used loosely to depict anyone who is contributing to the society in any way. But it may not be so. Being a Social Good Brand means being passionate about a socio-economic problem, attempting to solve it through sustained social innovation and intimately caring for the community for whom you seek the change.
IT’S NOT ABOUT THE AMOUNT OF WEALTH YOU CAN ACCUMULATE, IT’S ABOUT THE IMPACT AND CHANGE YOU CAN CREATE. – NEIL BLUMENTHAL, WARBY PARKER FOUNDER. They very definition of a for-profit social enterprise is earning money while doing social good and scaling up is needed to bring larger impact. Here are 5 questions you need to answer while you scale up your social enterprise, guided by some of the most successful social entrepreneurs.