4 Ways In Which Commercial Brands Can Bring About Social Good

In the globalized and market-led world of today, consumers have choice of products. For far too long we have bought or used products that have pandered to our naked consumerism over planet and people. Time to change our preferences. Commercial brands have a great opportunity to bring about social good by changing consumer preferences towards sustainable and ethically made products.

Personal Branding For Social Entrepreneurs: Why It’s Important And How To Build It

The Personal Brand of a social entrepreneur adds a persona to a social good brand that its audiences can connect to and engage with intimately. Apart from acquiring a loyal brand following, developing a personal brand of the entrepreneur as the organization’s mascot or brand ambassador could prove to be an effective branding strategy.