Understanding the mentorship model, incubatee selection process and the parameters of impact through an interaction with Dr. Neelam Maheshwari, Director of Deshpande Foundation
In this Live Hangout I asked Sujay about how is he creating impact in rural healthcare space, his experience of Ashoka fellowship and his vision for iKure.
All of us cannot be great social changemakers and we don’t have to be. We can start by taking small steps in our daily lives. Segregating our waste, consuming less and buying organic are just a few things we can begin with.
In the globalized and market-led world of today, consumers have choice of products. For far too long we have bought or used products that have pandered to our naked consumerism over planet and people. Time to change our preferences. Commercial brands have a great opportunity to bring about social good by changing consumer preferences towards sustainable and ethically made products.
Impact investors and startup incubators nurture social innovations into scalable ventures. Visual Storytelling can help them unite their vision with that of their investees’ mission to convey social change to a broad variety of people. All it needs is the incubators to understand this and bring it to life.
The Personal Brand of a social entrepreneur adds a persona to a social good brand that its audiences can connect to and engage with intimately. Apart from acquiring a loyal brand following, developing a personal brand of the entrepreneur as the organization’s mascot or brand ambassador could prove to be an effective branding strategy.
Donor Retention has been a commonly ignored area by Social Good Brands in fundraising. This is a wake up call and it’s about time they paid a close attention to it.
Stories have successfully cemented the gap between the brand and the audience which has troubled marketers for long. Andrew Linderman is here to tell us how social good brands can utilize the power of storytelling to communicate their vision and cause.
While impact investing is very common in the west due to the popularity of social entrepreneurship, in India, it is still very niche. Social entrepreneurs often time find themselves looking at a hazy picture while pitching to investors. Know more about Impact Investing with Rwitwika Bhattacharya.
Blogs showcase honest and knowledge-based content which brand followers love. Here are 4 ways how social good brands are using blogs to get traffic, garner social proof and get more leads.