The Personal Brand of a social entrepreneur adds a persona to a social good brand that its audiences can connect to and engage with intimately. Apart from acquiring a loyal brand following, developing a personal brand of the entrepreneur as the organization’s mascot or brand ambassador could prove to be an effective branding strategy.
Donor Retention has been a commonly ignored area by Social Good Brands in fundraising. This is a wake up call and it’s about time they paid a close attention to it.
Stories have successfully cemented the gap between the brand and the audience which has troubled marketers for long. Andrew Linderman is here to tell us how social good brands can utilize the power of storytelling to communicate their vision and cause.
While impact investing is very common in the west due to the popularity of social entrepreneurship, in India, it is still very niche. Social entrepreneurs often time find themselves looking at a hazy picture while pitching to investors. Know more about Impact Investing with Rwitwika Bhattacharya.
Blogs showcase honest and knowledge-based content which brand followers love. Here are 4 ways how social good brands are using blogs to get traffic, garner social proof and get more leads.
Like LinkedIn, GooglePlus too has been ignored time and again by social good brands as credible channel to promote their cause. Here are 5 useful pointers on effectively using GooglePlus.
For Social good brands, LinkedIn is a great platform to attract the right talent, to promote themselves as thought leaders in their domains and tap prospective donors & customers. But LinkedIn is niche. This is simply because its audiences are different and have a different purpose. It’s time social good brands thought of LinkedIn seriously.
Pinterest is widely known to be used by commercial brands. Social enterprises on the other hand ignore Pinterest. Here’s an icebreaker to get social good brands more acquainted with this portal.
Social enterprises depend on their peers and friends for being a part of their social good brand and shoulder functional responsibilities. But most of the times, not all are qualified enough to execute the challenges that the job poses. Unlike, MNCs and Government organizations, social enterprises neither have the money or the fringe benefits to entice prospective employees to join their organization. Join me with Victoria Lynden, Founder of Kohana Coffee to learn more about Employer Branding practices for Social Enterprises.
Every year on World Environment Day, a new environmental cause is laid focus on, facts are put forth, policies are made and an urgency to tackle them is imparted on a global front. But are we really justifying the importance of this day?