A storyteller needs to know who is listening to his story. Telling the most appropriate story to a certain section of audience can yield positive outcome. As a founder or a marketer you need to know who is your audience.
There are several individuals and institutions investing their capital in businesses that are creating social change–and these basic questions that they typically ask might help if you are a social entrepreneur.
In this Hangout I asked him about his recent journey to Nepal, problems faced by small farmers and how eKutir is solving them through technology, what it means to be a B Corp and finally some lessons and insights he has gained over last 7 years as a social entrepreneur.