Measuring the social impact of its operations on target beneficiaries is always a data heavy and number crunching exercise for a social enterprise. Be that as it may, there is a need for storytelling in this to induce dynamism, imagination and provocation.
I believe if we need to make significant strides in achievement of Sustainable Development Goal 4 of ensuring inclusive and equitable quality education for all then we need to reduce the gap between urban and rural education. Digital learning is one of the prime solutions.
Positive Change, Social Innovation And Struggle: 3 Types Of Stories For Social Entrepreneurs and Marketers
As the owner of your social good brand, you are the chief storyteller. You need to understand what story to tell not only to captivate and connect with your audience but also to build your brand.
I had a free-wheeling chat with Ulrike Reinhard, a native German who has been staying in rural Madhya Pradesh for last 2 years where she runs a social transformation project called ‘Janwaar Castle’. In this 30 minute interaction I try to uncover her fascinating story and much more.
Keeping aside scholarly debates over who comes first and who has the most impact – individual or society, and with Swacch Bharat Abhiyan as a context, this insightful column discusses the roles of individuals and institutions in driving pervasive social change.