Self Help Groups– Untapped Vehicles To Deliver Social Impact

Self Help Groups or SHGs have been working as vehicles of economic self sustenance and socio-cultural empowerment of poor and low income groups, especially rural women over last three decades. In the emerging scenario of a For-Profit Social Enterprise, SHGs may prove to be important and useful partners in building inclusive yet profitable ventures to alleviate poverty and deliver sustainable solutions.

International Day Of Rural Women 2016 Feature: Unleashing The Potential Of Women In Rural India

A little more than 48% of rural population in India are women, who constitute 30.8 per cent of the rural work force. 71 per cent of women in this work force work as agricultural labourers, besides all of them providing food, water, feed, fodder, fibre and fuel, child care, elderly care along with complex multiple household chores, Yet they do not feature as economically productive in India’s socio-economic ecosystem and are deprived of all rights to education, property, life supporting resource and right to make life decisions. This International Day of rural women, we question, why?

Here’s An Interactive Template To Identify The Right Story For Your Social Good Brand

The template plays a small role in helping you decide what type of brand story to make depending on who you are and who is your audience. Change your audience and the template shows a different score. However it is only a tool. It is you as an entrepreneur or a marketer who needs to think about how the world wants to perceive you.

A For Accounts, C For Commerce, D For Digital And F For Free

The poor understanding of basic concepts of accountancy among higher secondary students in India and the cost element of coaching deter them in acquiring commanding knowledge and applicable skill in the subject. A for Accounts is a digital platform providing free of cost 24X7 quality video coaching support to students to learn, revise and practice the subject at their own preferred time and pace with in-depth doubt clearing facility. It is the first of its kind social enterprise in the field of digital education in India.