The template plays a small role in helping you decide what type of brand story to make depending on who you are and who is your audience. Change your audience and the template shows a different score. However it is only a tool. It is you as an entrepreneur or a marketer who needs to think about how the world wants to perceive you.
The poor understanding of basic concepts of accountancy among higher secondary students in India and the cost element of coaching deter them in acquiring commanding knowledge and applicable skill in the subject. A for Accounts is a digital platform providing free of cost 24X7 quality video coaching support to students to learn, revise and practice the subject at their own preferred time and pace with in-depth doubt clearing facility. It is the first of its kind social enterprise in the field of digital education in India.
The Invisible Hand has not been able to address some of the most pressing problems of humanity and has failed in bringing about sustainable development. Social Innovation backed by the Government is the next vehicle of social good.
Social innovation is taking place everywhere around us as we speak. It’s nothing but how we respond to the problems in our immediate vicinity as people. However some of us demonstrate a vision and take it beyond its original context for betterment of many others. They transform from being innovators to entrepreneurs and dream of a better world which would be worth living for tomorrow.
Impact investors and startup incubators nurture social innovations into scalable ventures. Visual Storytelling can help them unite their vision with that of their investees’ mission to convey social change to a broad variety of people. All it needs is the incubators to understand this and bring it to life.
Erroneous perception about profit often doubts the intentions of a For-Profit Social Enterprise and overlooks fund related malpractices in Not for Profit NGOs. Attaching a moral value and transparent methodology to delivering social good makes people uneasy at the idea of doing it through a sustainable revenue model. Which is better? Generating profit through fair trade or depending on grants and donations which is becoming difficult to come through because of the philanthropy funding sources being saturated by pleas for it?
Social entrepreneurs have the potential to deliver global, long-term, and sustainable impact through disruptive, yet socially responsible ideas. Here is a quick roundup of a few social good brands doing just that.
In just above 3 minutes, Shekar explains what is circular economy, associated concepts of ‘cradle-to-grave’ & ‘cradle-to-cradle’ and how his social enterprise, Hasiru Dala is trying to further the concept. An useful listen.
Problems of Urban waste management and sustainable livelihood to waste-pickers through formal employment are like conjoined twins. Hasiru Dala, a for-benefit, not-for-loss social enterprise based in Banglaore has understood this and has made its mission to change the world we live in, for both waste-pickers and citizens alike. This story titled ‘The Green Force’ answers how.
With the problem of housing turning grave for the BOP community in urban areas, Chototel is like a ray of light in the gloomy sky. As this super budget hotel is all set to open doors to their first customers, we try to get to know more about this project from CEO, Rhea Silva.