Social media has fundamentally changed the way brands interact with their customers and other stakeholders. Social good brands need to understand how each social media channel can be leveraged because each channel has its inherent strength. Here’s how different types of social good brands can harness social media to its fullest.
Once known as the king of visual content, visuals shared on Facebook, now only reach 3.73% of your audience organically.Frequent alteration in algorithm and techniques like gating (forcing users to like a page before viewing it) have been the contributing factors to this phenomenon. However many other channels can help social good brands reach their audience in a very cost effective way. Smart and meaningful marketing is the need of the hour.
Modi Govt. rolled out a national action plan on January 16, 2016 to lend a strong impetus to the 3rd largest StartUp sector in the world. As the Modi government rolls out policies and regulations to support startups, it is a welcome change that will motivate young entrepreneurs to package social good in their profit making business models.
I propound that a Nonprofit should concern itself to only two basic functions- Mission and Marketing. While being mission driven is instinctual to Nonprofits, their Achilles heel lies in marketing themselves.As David Williamson in his report says, “Don’t just communicate. Market.”
Creating popular awareness for their cause, raising funds and attracting a large base of backers are some the chief objectives that drive the marketing and communication strategies of social good brands. Unlike the consumer brands, most often than not they don’t have big budgets and resources to marshal for stellar marketing campaigns.
Gary specializes in capturing moments that help NGOs and Nonprofits create awareness, express their vision and build their community with his honest photo journalistic style. He has worked in more than 70 countries over last 23 years for reputed brands. Here are his responses produced verbatim to my questions.
What strikes you about a photograph or moves you about a video more than any other is often a certain quirk or a specific perspective of the photographer that reflects his storytelling vision. In this article I list out some of my favourite humanitarian photographers who speak to us through their work.
Many for-profit and non-profit brands use visual storytelling to attract new donors, get more volunteers and spread their message across the world. Here is a quick roundup of 5 such brands- how they go about it and the benefits that they derive from the same.
A Social Good Brand or a Social Enterprise is an organized entity that primarily works towards solving a social problem through proactive positive intervention and sustains itself by raising funds or by generating profit. Social Good Brands can be broadly categorized on basis of the impact they create and the way they operate.