Ron Sela is a Full Stack Marketer. He was recently named one of Top 100 Influencers in Social Media Marketing by Onalytica. Learn how to apply email marketing to social good brands from him.
In this free-wheeling chat whilst walking through the wholesale market, Bryan shares his view on why the future of social entrepreneurship is sanguine.
Social entrepreneurs are passionate problem solvers and innovators. Products they make stem from a mindset of making a positive difference in the lives of the people who have hitherto been out of the mainstream. Surely, stories behind them are as interesting as products themselves.
Featured Guest Blogger: Koushik Yanamandram, Co-Founder SustainEarth Energy Solutions On How Visual Storytelling Helped Him
One day Koushik called to thank me. He said the video co-created by us was appreciated by investors and helped him secure funding. I felt a sense of satisfaction and vindication. In this article Koushik talks about how visual storytelling helped him.
One of the best ways for a socent to represent the impact it makes is through storytelling. Stories of Impact are about a positive social change, achieved through collaboration between different stakeholders and a clear vision for a better tomorrow.
No matter what the cause, stories that address a cause revolve around creating a sustainable solution to a problem. This can happen only by educating its viewers and finally inciting positive action from them.
Social media has fundamentally changed the way brands interact with their customers and other stakeholders. Social good brands need to understand how each social media channel can be leveraged because each channel has its inherent strength. Here’s how different types of social good brands can harness social media to its fullest.
Once known as the king of visual content, visuals shared on Facebook, now only reach 3.73% of your audience organically.Frequent alteration in algorithm and techniques like gating (forcing users to like a page before viewing it) have been the contributing factors to this phenomenon. However many other channels can help social good brands reach their audience in a very cost effective way. Smart and meaningful marketing is the need of the hour.
Modi Govt. rolled out a national action plan on January 16, 2016 to lend a strong impetus to the 3rd largest StartUp sector in the world. As the Modi government rolls out policies and regulations to support startups, it is a welcome change that will motivate young entrepreneurs to package social good in their profit making business models.
I propound that a Nonprofit should concern itself to only two basic functions- Mission and Marketing. While being mission driven is instinctual to Nonprofits, their Achilles heel lies in marketing themselves.As David Williamson in his report says, “Don’t just communicate. Market.”