Is Facebook Losing Its Utility For Social Good Brands?

Once known as the king of visual content, visuals shared on Facebook, now only reach 3.73% of your audience organically.Frequent alteration in algorithm and techniques like gating (forcing users to like a page before viewing it) have been the contributing factors to this phenomenon. However many other channels can help social good brands reach their audience in a very cost effective way. Smart and meaningful marketing is the need of the hour.

What’s in Modi’s StartUp India Initiative for Social Enterprises

Modi Govt. rolled out a national action plan on January 16, 2016 to lend a strong impetus to the 3rd largest StartUp sector in the world. As the Modi government rolls out policies and regulations to support startups, it is a welcome change that will motivate young entrepreneurs to package social good in their profit making business models.

4 Strategies for Social Good Brands To Nail Their Marketing & Communications

Creating popular awareness for their cause, raising funds and attracting a large base of backers are some the chief objectives that drive the marketing and communication strategies of social good brands. Unlike the consumer brands, most often than not they don’t have big budgets and resources to marshal for stellar marketing campaigns.

Featured Guest Blogger: Gary S. Chapman, International Editorial & Non-Profit Photographer

Gary specializes in capturing moments that help NGOs and Nonprofits create awareness, express their vision and build their community with his honest photo journalistic style. He has worked in more than 70 countries over last 23 years for reputed brands. Here are his responses produced verbatim to my questions.