The Personal Brand of a social entrepreneur adds a persona to a social good brand that its audiences can connect to and engage with intimately. Apart from acquiring a loyal brand following, developing a personal brand of the entrepreneur as the organization’s mascot or brand ambassador could prove to be an effective branding strategy.
Social enterprises depend on their peers and friends for being a part of their social good brand and shoulder functional responsibilities. But most of the times, not all are qualified enough to execute the challenges that the job poses. Unlike, MNCs and Government organizations, social enterprises neither have the money or the fringe benefits to entice prospective employees to join their organization. Join me with Victoria Lynden, Founder of Kohana Coffee to learn more about Employer Branding practices for Social Enterprises.
When I met him, I was struck by his humility and simple demeanour. Over a period of 3 days I worked, stayed and chatted with him closely at Salaiban, a remote tribal village in northern Maharashtra. This is his story.
Ron Sela is a Full Stack Marketer. He was recently named one of Top 100 Influencers in Social Media Marketing by Onalytica. Learn how to apply email marketing to social good brands from him.
Personal story shows the highs and lows of the social entrepreneur and the decisions he made that represent his grit and innovation. It transports the viewer right next to the entrepreneur through his journey inspiring the viewer along the way.
Featured Guest Blogger: Amanda Avutu, Founder, Good Egg Branding: Storytelling for the Socially Responsible.
Amanda Avutu (AA) is a brand storyteller with a thing for good eggs—not the kind you get scrambled, the kind who want to make a difference while making a buck. The founder of Good Egg Branding, Amanda works with social entrepreneurs to discover, articulate, and shout their brand stories from the urban-farmed rooftops. Her fiction appears…
Mainstream news channels and media outlets constantly keep us abreast of what is happening around us, albeit with a sense of shame and shock. As much as it is important to know what the world lacks and where we can contribute, daily news channels are left wanting in offering us hope we all crave for. Positive news portals (PNPs) fill this lacuna by showing a sanguine and a cheerful perspective of things happening around us.
Young entrepreneurs who are at the threshold of starting something which is driven by their passion can either choose a non-profit path like Mother Teresa or create path breaking innovative solutions for the greater good like Elon Musk is doing. What is your path?
Social Good Brands have inherent advantage of being looked at kindly by their donors. But this advantage is fast wearing off. Fund-raising for doing social good has become competitive and calls for an equally creative approach towards promotion as any other campaign. Applying Visual storytelling to a crowdfunding campaign can be highly rewarding to social good brands. Here are 5 ways to increase traffic and facilitate engagement for your crowdfunding campaign.
A Social Good Brand or a Social Enterprise is an organized entity that primarily works towards solving a social problem through proactive positive intervention and sustains itself by raising funds or by generating profit. Social Good Brands can be broadly categorized on basis of the impact they create and the way they operate.