Social brands have a great potential to cut through the clutter and attract and retain motivated fans by harnessing the power of visual storytelling. They can aim to serve as platforms for real stories of real people. However, the real question is ‘Are the Social brands ready?’
Uplifting communities while chasing profits makes a social entrepreneur’s task a classic balancing act. As a matter of fact this duality influences most of his decisions related to branding, operations, cost efficiency, scaling up and raising funds from investors.
Telling a visual story of a passionate indie entrepreneur goes beyond clicking a few pictures of him and what he does. There are 6 principle dimensions to the entrepreneurial journey that I try to capture in my creative process.