Social Entrepreneurship is the next step in Innovation. But the journey from being an innovator to a social entrepreneur is not all that easy. Understanding the challenges on the way can make you an effective entrepreneur.
One can either be fully sustainable or fully commercial. For-profit social entrepreneurs always face this dilemma of profit against purpose. Understanding 3 key areas where sustainability and profits conflict and why.
In this Hangout I asked him about Design for extreme affordability as a design thinking philosophy, his transition from being an innovator to a successful social entrepreneur, personal experiences along the way and what is he up to next, now that he has stepped down from Embrace.
Social innovation is taking place everywhere around us as we speak. It’s nothing but how we respond to the problems in our immediate vicinity as people. However some of us demonstrate a vision and take it beyond its original context for betterment of many others. They transform from being innovators to entrepreneurs and dream of a better world which would be worth living for tomorrow.
Impact investors and startup incubators nurture social innovations into scalable ventures. Visual Storytelling can help them unite their vision with that of their investees’ mission to convey social change to a broad variety of people. All it needs is the incubators to understand this and bring it to life.
Social entrepreneurs have the potential to deliver global, long-term, and sustainable impact through disruptive, yet socially responsible ideas. Here is a quick roundup of a few social good brands doing just that.
The Personal Brand of a social entrepreneur adds a persona to a social good brand that its audiences can connect to and engage with intimately. Apart from acquiring a loyal brand following, developing a personal brand of the entrepreneur as the organization’s mascot or brand ambassador could prove to be an effective branding strategy.
Social enterprises depend on their peers and friends for being a part of their social good brand and shoulder functional responsibilities. But most of the times, not all are qualified enough to execute the challenges that the job poses. Unlike, MNCs and Government organizations, social enterprises neither have the money or the fringe benefits to entice prospective employees to join their organization. Join me with Victoria Lynden, Founder of Kohana Coffee to learn more about Employer Branding practices for Social Enterprises.
When I met him, I was struck by his humility and simple demeanour. Over a period of 3 days I worked, stayed and chatted with him closely at Salaiban, a remote tribal village in northern Maharashtra. This is his story.
Ron Sela is a Full Stack Marketer. He was recently named one of Top 100 Influencers in Social Media Marketing by Onalytica. Learn how to apply email marketing to social good brands from him.