Personal Branding For Social Entrepreneurs: Why It’s Important And How To Build It

The Personal Brand of a social entrepreneur adds a persona to a social good brand that its audiences can connect to and engage with intimately. Apart from acquiring a loyal brand following, developing a personal brand of the entrepreneur as the organization’s mascot or brand ambassador could prove to be an effective branding strategy.

Understanding Employer Branding For Social Enterprises With Victoria Lynden

Social enterprises depend on their peers and friends for being a part of their social good brand and shoulder functional responsibilities. But most of the times, not all are qualified enough to execute the challenges that the job poses. Unlike, MNCs and Government organizations, social enterprises neither have the money or the fringe benefits to entice prospective employees to join their organization. Join me with Victoria Lynden, Founder of Kohana Coffee to learn more about Employer Branding practices for Social Enterprises.

Featured Guest Blogger: Amanda Avutu, Founder, Good Egg Branding: Storytelling for the Socially Responsible.

Amanda Avutu (AA) is a brand storyteller with a thing for good eggs—not the kind you get scrambled, the kind who want to make a difference while making a buck. The founder of Good Egg Branding, Amanda works with social entrepreneurs to discover, articulate, and shout their brand stories from the urban-farmed rooftops. Her fiction appears…

Rise of Positive News Portals

Mainstream news channels and media outlets constantly keep us abreast of what is happening around us, albeit with a sense of shame and shock. As much as it is important to know what the world lacks and where we can contribute, daily news channels are left wanting in offering us hope we all crave for. Positive news portals (PNPs) fill this lacuna by showing a sanguine and a cheerful perspective of things happening around us.

5 Ways To An Effective Crowdfunding Campaign For Nonprofits

Social Good Brands have inherent advantage of being looked at kindly by their donors. But this advantage is fast wearing off. Fund-raising for doing social good has become competitive and calls for an equally creative approach towards promotion as any other campaign. Applying Visual storytelling to a crowdfunding campaign can be highly rewarding to social good brands. Here are 5 ways to increase traffic and facilitate engagement for your crowdfunding campaign.