Storytelling for Social Impact
Storytelling is the most effective tool for brand building and social startups need to be coached on this. Social impact accelerators who play a pivotal role in development and sustenance of social impact ecosystem have a key role to play here as well.
Measuring the social impact of its operations on target beneficiaries is always a data heavy and number crunching exercise for a social enterprise. Be that as it may, there is a need for storytelling in this to induce dynamism, imagination and provocation.
India ranks 34th on awareness about social entrepreneurship. Complex nature of business, lack of success stories and inability to attract talent are some of the main reasons for this.
Social innovators analyse a socio-economic issue from a human angle and build a solution that is rooted in empathy for the end user.
Social accelerators have to show that they are making a real world impact. Storytelling is the way ahead. Here’s how.
Problems of poverty and inequality have a complex correlation between them. While governmental policy is the biggest change agent, we need social entrepreneurs to effectively address these problems at the grassroots. Here are some promising social entrepreneurs I spoke to.
Healthcare tech startups play a key role in achieving SDG#3 of ‘ensure healthy lives and promoting well-being’ through service or product delivery to most vulnerable populations. Stories of their impact need to showcase how they do this.
As a social entrepreneurs you are smart and already an inspiration to many. While your venture occupies you day and night, this new year and beyond I urge you to think about these resolutions and make it better for yourself and others.
SDGs are grand vision statements, universally accepted and based on common social good. Social entrepreneurs and changemakers should not only create impact metrics that align with them but also tell stories that reflect the spirit of the SDGs in the impact efforts of their organizations.
Bootstrapped startups may not have the resources or skills to produce broadcast quality videos. However by adhering to the 3 tips mentioned here, they can surely take effective steps in that direction.
