Social impact measurement is a survey-based data heavy exercise. Stories on the other hand induce dynamism, imagination and provocation and thus can be a powerful tool to supplement social impact measurement.
Short documentary films are the best way for social impact brands to emotionally connect and meaningfully engage with various of its stakeholders.
Interaction with Srinivas Ramanujam on how are innovations in agriculture helping small farmers get access to better services and eventually find a way out of poverty.
If businesses big and small practice socially responsible behaviour then human society will witness a sea of change in quality of life and hope for a better future. However this can only happen if they are run by managers and leaders who know what it means to run a sustainable business.
Development of BoP needs creating a level playing field through entrepreneurship. This means training rural enterprises in leadership and managerial skills.
Localization of products and services is chiefly instrumental in creating sustainable social value for local populace. Social innovation is the underlying force behind this localization.
Quantitative data collection coupled with qualitative observations is the best way to assess the effectiveness of your impact program. The challenge for social enterprises is to move away from an “output” driven focus towards a more “impact” or “outcome” driven focus.
Developing the Bottom of the Pyramid (BoP) community as producers is incomplete without giving access to marketplaces. Sustainable Development can be ensured if social entrepreneurs focus on developing BoP as Producers.
India needs social enterprises who rise at the grass root level, understand the problems of disadvantaged communities more intimately and innovate solutions sharply focused on various problems faced by them.
People at the Bottom of the Pyramid should be empowered to challenge their status quo and beat poverty. This can only happen when they can participate in the economy as producers. Social entrepreneurs have a major role to play here.