Erroneous perception about profit often doubts the intentions of a For-Profit Social Enterprise and overlooks fund related malpractices in Not for Profit NGOs. Attaching a moral value and transparent methodology to delivering social good makes people uneasy at the idea of doing it through a sustainable revenue model. Which is better? Generating profit through fair trade or depending on grants and donations which is becoming difficult to come through because of the philanthropy funding sources being saturated by pleas for it?
Social entrepreneurs have the potential to deliver global, long-term, and sustainable impact through disruptive, yet socially responsible ideas. Here is a quick roundup of a few social good brands doing just that.
In this Live Hangout, I asked Raj about his role as Hult Prize India Director, emerging social entrepreneurial ideas in India, tried to understand his views on Capitalism 3.0, and learnt about Sociocross, a platform for ideas that have the vision to bring about positive impact, he co-founded and much more..
The Personal Brand of a social entrepreneur adds a persona to a social good brand that its audiences can connect to and engage with intimately. Apart from acquiring a loyal brand following, developing a personal brand of the entrepreneur as the organization’s mascot or brand ambassador could prove to be an effective branding strategy.
Transgender community has been living a cursed life. They are a wasted human resource and need to be rehabilitated with dignity and given equal economic opportunities in the main stream society. A few individuals and organisations are slowly garnering support to create awareness and facilitate their socio-economic empowerment. They are an untapped area for social enterprises.
The effectiveness of content has been ignored by Social Good Brands time and again. It’s time they realized that content is the elephant in the room and it needs to be fed. Regularly!
While impact investing is very common in the west due to the popularity of social entrepreneurship, in India, it is still very niche. Social entrepreneurs often time find themselves looking at a hazy picture while pitching to investors. Know more about Impact Investing with Rwitwika Bhattacharya.
Time has come for social good brands to change the way they communicate.
6 Qualities Of Successful Social Entrepreneurs: A Takeaway From ‘How To Change The World’ by David Bornstein
Being a social entrepreneur needs you to think beyond self aspirations. It needs a set of traits that are distinct from commercial entrepreneurs. Here, I list 6 qualities of a social entrepreneur as mentioned in David Bornstein’s epic book and provide my take on each.
Achieving India’s Sustainable Development Goals In Healthcare Through Social Entrepreneurial Efforts
India needs fresh thinking, innovative approach and scalable models of healthcare services. Government will do its job but it is the social entrepreneurs that will affect change on the ground in a major way in next 15 years. If both of them work in tandem, achieving India’s SDGs in healthcare by 2030 will not be difficult.