In this second installment of the Series we explore how Goonj and Jimani Collections are blending clothing with sustainable impact. Goonj is imbibing the spirit of ‘Cloth is Currency and Dignity’ while Jimani has made their women employees their strongest quality.
Clothing As A Means of Social Change: Featuring Purple Impression Which Empowers Women Artisans From Pakistan
Clothing is a sentiment and every piece of fabric tells a story. We spoke to Purple Impression, an ethical clothing brand. They are changing the way clothing is perceived as a garment through their innovative model and their zeal towards empowering women artisans from Pakistan.
Over last few years whilst interacting with many social entrepreneurs and changemakers we came across a few common attributes that define them. Here are 3 of these attributes.
Small holding farmers face a range of problems leading to perpetual poverty. eKutir and KrishiStar are using innovative business models to help farmers get access to entrepreneurial opportunities ultimately leading to predictable livelihood.
Non-fiction short filmmaking is a relatively under-utilised and under-explored instrument of bringing about social change. However it can be a powerful tool for achieving multiple objectives for social entrepreneurs, incubators and investors alike.
Non-fiction Short Films (sometimes also referred to as Impact Films) communicate social impact, showcase causes and engage viewers unlike any other medium. Filmmaking may sound intimidating to most social good brands. We try to simplify this process in this post.
An article in Forbes written by Daniela Papi discusses that it is best to stay away from your impactees’ background stories and only focus on the business aspect of your social good brand while promoting it. We beg to differ. Here’s why.
Films tug at the viewers’ hearts evoking empathy. Discussing 4 critically acclaimed social impact films that have brought the deepest dark corners of society to light.
The social impact of a small movie can be very strong. Social disruption through creativity and in this case film can be hugely inspirational, empowering and impactful to create positive change. – Ashoka. Journeying through the rising importance of impact laden Filmmaking in delivering a positive change.
In the globalized and market-led world of today, consumers have choice of products. For far too long we have bought or used products that have pandered to our naked consumerism over planet and people. Time to change our preferences. Commercial brands have a great opportunity to bring about social good by changing consumer preferences towards sustainable and ethically made products.