Social impact measurement is a survey-based data heavy exercise. Stories on the other hand induce dynamism, imagination and provocation and thus can be a powerful tool to supplement social impact measurement.
Social value comprises abstract and qualitative changes within communities occurring over a period of time. It is most potent when thought of as akin to storytelling. A short film is the most powerful way for communicating social value.
Measuring the social impact of its operations on target beneficiaries is always a data heavy and number crunching exercise for a social enterprise. Be that as it may, there is a need for storytelling in this to induce dynamism, imagination and provocation.