Both Online and Offline media are necessary for a holistic brand success of your social enterprise. Here’s a roundup of 4 interesting ways of offline brand promotion.
Achieving India’s Sustainable Development Goals In Healthcare Through Social Entrepreneurial Efforts
India needs fresh thinking, innovative approach and scalable models of healthcare services. Government will do its job but it is the social entrepreneurs that will affect change on the ground in a major way in next 15 years. If both of them work in tandem, achieving India’s SDGs in healthcare by 2030 will not be difficult.
A few months ago I met a spirited young social entrepreneur. He wants to help the poor and people from the bottom of the pyramid (BOP) get rid of ‘energy poverty’. This phenomenon occurs when people don’t get or cannot afford access to mainstream sources of energy to conduct their daily lives. Here’s a short story.
In this chat, Bhushan Trivedi,Founder, Piconergy talks to me about the challenges he faced while designing a solar light for his customers from the BOP. Take a view.
Instagram’s focus on visuals can take storytelling to a whole new level allowing social impact brands to get their target audience involved in the most innovative way. It is a master mood board for social enterprises to talk about their cause, impact, people, and products How are you using Instagram to promote your social good brand?
Featured Guest Blogger: Bipul Saha, PAN India Student Director at Hult Prize Foundation On Social Entrepreneurship Ideas
Bipul Saha is the Hult Prize Campus Director at IIM-Ahmedabad. He plays a pivotal role in bringing this event to India and is the chief organiser of the event, managing it from end to end. In this article I ask him about his comments on new trends in social entrepreneurship in India.
Personal story shows the highs and lows of the social entrepreneur and the decisions he made that represent his grit and innovation. It transports the viewer right next to the entrepreneur through his journey inspiring the viewer along the way.
Social entrepreneurs are passionate problem solvers and innovators. Products they make stem from a mindset of making a positive difference in the lives of the people who have hitherto been out of the mainstream. Surely, stories behind them are as interesting as products themselves.
Featured Guest Blogger: Koushik Yanamandram, Co-Founder SustainEarth Energy Solutions On How Visual Storytelling Helped Him
One day Koushik called to thank me. He said the video co-created by us was appreciated by investors and helped him secure funding. I felt a sense of satisfaction and vindication. In this article Koushik talks about how visual storytelling helped him.
If tapped properly Women Self Help Groups could achieve twin goals of Self-employment and Women Empowerment. We need more passionately involved stakeholders.