One of the best ways for a socent to represent the impact it makes is through storytelling. Stories of Impact are about a positive social change, achieved through collaboration between different stakeholders and a clear vision for a better tomorrow.
No matter what the cause, stories that address a cause revolve around creating a sustainable solution to a problem. This can happen only by educating its viewers and finally inciting positive action from them.
Featured Guest Blogger: Amanda Avutu, Founder, Good Egg Branding: Storytelling for the Socially Responsible.
Amanda Avutu (AA) is a brand storyteller with a thing for good eggs—not the kind you get scrambled, the kind who want to make a difference while making a buck. The founder of Good Egg Branding, Amanda works with social entrepreneurs to discover, articulate, and shout their brand stories from the urban-farmed rooftops. Her fiction appears…
Young entrepreneurs who are at the threshold of starting something which is driven by their passion can either choose a non-profit path like Mother Teresa or create path breaking innovative solutions for the greater good like Elon Musk is doing. What is your path?
Saurabh Gupta is the Founder and CEO of Earth5R, a proponent of life style based inner and outer sustainability. He is also an Adventurer, Social Entrepreneur and Explorer. He quit his job in Cafe Coffee Day to pursue his passion for environment conservation and community service.
For several years, social enterprises were often assumed to be idealistic and lacking entrepreneurial ability. In popular imagination, social entrepreneurs were a bunch of middle-aged khadi clad persons in a perpetual activist mode, seething with anger against the society and the establishment. Today’s social entrepreneurs are a picture in contrast. Most of them are young and creative with stellar credentials armed with management acumen to run a social good enterprise as a professional entity.
Many for-profit and non-profit brands use visual storytelling to attract new donors, get more volunteers and spread their message across the world. Here is a quick roundup of 5 such brands- how they go about it and the benefits that they derive from the same.
A Social Good Brand or a Social Enterprise is an organized entity that primarily works towards solving a social problem through proactive positive intervention and sustains itself by raising funds or by generating profit. Social Good Brands can be broadly categorized on basis of the impact they create and the way they operate.
Social good brands can use the power of visual storytelling to attract new donors, bring about awareness on an issue, motivate people to take specific action or show impact to their investors.