Social value comprises abstract and qualitative changes within communities occurring over a period of time. It is most potent when thought of as akin to storytelling. A short film is the most powerful way for communicating social value.
Quantitative data collection coupled with qualitative observations is the best way to assess the effectiveness of your impact program. The challenge for social enterprises is to move away from an “output” driven focus towards a more “impact” or “outcome” driven focus.
Storytelling is the most effective tool for brand building and social startups need to be coached on this. Social impact accelerators who play a pivotal role in development and sustenance of social impact ecosystem have a key role to play here as well.
As a part of my documentary series #economyforall, this short film brings to you voices of people in rural Rajasthan and offers perspectives of functionaries of Haqdarshak, a social enterprise that helps citizens benefit from govt welfare schemes.
Measuring the social impact of its operations on target beneficiaries is always a data heavy and number crunching exercise for a social enterprise. Be that as it may, there is a need for storytelling in this to induce dynamism, imagination and provocation.
Social accelerators have to show that they are making a real world impact. Storytelling is the way ahead. Here’s how.
If India has to achieve sustainable and inclusive growth as defined in the SDGs and truly emerge as an economic powerhouse then more women entrepreneurs especially social entrepreneurs are needed.
A storyteller needs to know who is listening to his story. Telling the most appropriate story to a certain section of audience can yield positive outcome. As a founder or a marketer you need to know who is your audience.
Healthcare tech startups play a key role in achieving SDG#3 of ‘ensure healthy lives and promoting well-being’ through service or product delivery to most vulnerable populations. Stories of their impact need to showcase how they do this.
As a social entrepreneurs you are smart and already an inspiration to many. While your venture occupies you day and night, this new year and beyond I urge you to think about these resolutions and make it better for yourself and others.