Storytelling has been one of the oldest arts known to man. Stories have created perceptions, made emotional connections and spawned movements that have led to change in the society and hence storytellers have a special role in re-imagining the future.
The template plays a small role in helping you decide what type of brand story to make depending on who you are and who is your audience. Change your audience and the template shows a different score. However it is only a tool. It is you as an entrepreneur or a marketer who needs to think about how the world wants to perceive you.
An e-Book that will help entrepreneurs and marketers of social good brands understand visual storytelling and identify the right story through an interactive template.
Impact investors and startup incubators nurture social innovations into scalable ventures. Visual Storytelling can help them unite their vision with that of their investees’ mission to convey social change to a broad variety of people. All it needs is the incubators to understand this and bring it to life.
Stories have successfully cemented the gap between the brand and the audience which has troubled marketers for long. Andrew Linderman is here to tell us how social good brands can utilize the power of storytelling to communicate their vision and cause.
Storytelling is a very useful craft to have when building your brand or conveying its vision to its followers. However the million dollar question is what kind of story you need to craft for your brand, one that will tell its audience what they want to hear and see.
Personal story shows the highs and lows of the social entrepreneur and the decisions he made that represent his grit and innovation. It transports the viewer right next to the entrepreneur through his journey inspiring the viewer along the way.
Social entrepreneurs are passionate problem solvers and innovators. Products they make stem from a mindset of making a positive difference in the lives of the people who have hitherto been out of the mainstream. Surely, stories behind them are as interesting as products themselves.
Featured Guest Blogger: Amanda Avutu, Founder, Good Egg Branding: Storytelling for the Socially Responsible.
Amanda Avutu (AA) is a brand storyteller with a thing for good eggs—not the kind you get scrambled, the kind who want to make a difference while making a buck. The founder of Good Egg Branding, Amanda works with social entrepreneurs to discover, articulate, and shout their brand stories from the urban-farmed rooftops. Her fiction appears…