Storytelling is the best way to build a brand that stands for a specific social mission and a strong vision for social change. In this episode I talk briefly about why cohort programs of accelerators are the best platforms to aid social enterprises in this endeavour.
Here I talk about the why social accelerators should use storytelling and the 4 types of stories they can tell to show that they are making an impact. Take a listen.
Storytelling is the most effective tool for brand building and social startups need to be coached on this. Social impact accelerators who play a pivotal role in development and sustenance of social impact ecosystem have a key role to play here as well.
Social accelerators have to show that they are making a real world impact. Storytelling is the way ahead. Here’s how.