The term ‘social good brand’ has been used loosely to depict anyone who is contributing to the society in any way. But it may not be so. Being a Social Good Brand means being passionate about a socio-economic problem, attempting to solve it through sustained social innovation and intimately caring for the community for whom you seek the change.
I had a free-wheeling chat with Ulrike Reinhard, a native German who has been staying in rural Madhya Pradesh for last 2 years where she runs a social transformation project called ‘Janwaar Castle’. In this 30 minute interaction I try to uncover her fascinating story and much more.