Non-fiction short films are a mirror of the social reality. Donors donate twice more when they see a real person or a real problem. Here’s how short films and documentaries can up your game during crowdfunding.
Autism Spectrum is commonly misinterpreted as a mental disorder. Swapna Shetty, through All Stars, is not only sensitizing the masses on autism but also helping autistic kids put their lives back together.
Non-fiction short filmmaking is a relatively under-utilised and under-explored instrument of bringing about social change. However it can be a powerful tool for achieving multiple objectives for social entrepreneurs, incubators and investors alike.
The template plays a small role in helping you decide what type of brand story to make depending on who you are and who is your audience. Change your audience and the template shows a different score. However it is only a tool. It is you as an entrepreneur or a marketer who needs to think about how the world wants to perceive you.
An e-Book that will help entrepreneurs and marketers of social good brands understand visual storytelling and identify the right story through an interactive template.
Storytelling is a very useful craft to have when building your brand or conveying its vision to its followers. However the million dollar question is what kind of story you need to craft for your brand, one that will tell its audience what they want to hear and see.
Instagram’s focus on visuals can take storytelling to a whole new level allowing social impact brands to get their target audience involved in the most innovative way. It is a master mood board for social enterprises to talk about their cause, impact, people, and products How are you using Instagram to promote your social good brand?
Featured Guest Blogger: Koushik Yanamandram, Co-Founder SustainEarth Energy Solutions On How Visual Storytelling Helped Him
One day Koushik called to thank me. He said the video co-created by us was appreciated by investors and helped him secure funding. I felt a sense of satisfaction and vindication. In this article Koushik talks about how visual storytelling helped him.
Creating popular awareness for their cause, raising funds and attracting a large base of backers are some the chief objectives that drive the marketing and communication strategies of social good brands. Unlike the consumer brands, most often than not they don’t have big budgets and resources to marshal for stellar marketing campaigns.
Gary specializes in capturing moments that help NGOs and Nonprofits create awareness, express their vision and build their community with his honest photo journalistic style. He has worked in more than 70 countries over last 23 years for reputed brands. Here are his responses produced verbatim to my questions.