Social brands have a great potential to cut through the clutter and attract and retain motivated fans by harnessing the power of visual storytelling. They can aim to serve as platforms for real stories of real people. However, the real question is ‘Are the Social brands ready?’
Telling a visual story of a passionate indie entrepreneur goes beyond clicking a few pictures of him and what he does. There are 6 principle dimensions to the entrepreneurial journey that I try to capture in my creative process.
The skill of a lifestyle photographer lies in his ability to tell visual stories. Just capturing candid images does not qualify as a story. A story has a plot and a set of characters which for a lifestyle photographer are his subjects.