A few days ago I invited Swetha Ranganathan, Co-founder & Director of Communications, Apni Shala Foundation for a guest blog. Here’s what she writes about a cause that’s dear to her team.
For several years, social enterprises were often assumed to be idealistic and lacking entrepreneurial ability. In popular imagination, social entrepreneurs were a bunch of middle-aged khadi clad persons in a perpetual activist mode, seething with anger against the society and the establishment. Today’s social entrepreneurs are a picture in contrast. Most of them are young and creative with stellar credentials armed with management acumen to run a social good enterprise as a professional entity.
Social Good Brands have inherent advantage of being looked at kindly by their donors. But this advantage is fast wearing off. Fund-raising for doing social good has become competitive and calls for an equally creative approach towards promotion as any other campaign. Applying Visual storytelling to a crowdfunding campaign can be highly rewarding to social good brands. Here are 5 ways to increase traffic and facilitate engagement for your crowdfunding campaign.
Areen Attari, a Bio Architect by both profession & passion enthusiastically shares with me his life-changing experience at ‘Warriors without Weapons’, an international training program for social entrepreneurs in Brazil. This program focuses on transforming dreams into realities by seeing every adverse situation as beauty in abundance.
What strikes you about a photograph or moves you about a video more than any other is often a certain quirk or a specific perspective of the photographer that reflects his storytelling vision. In this article I list out some of my favourite humanitarian photographers who speak to us through their work.
Many for-profit and non-profit brands use visual storytelling to attract new donors, get more volunteers and spread their message across the world. Here is a quick roundup of 5 such brands- how they go about it and the benefits that they derive from the same.
A Social Good Brand or a Social Enterprise is an organized entity that primarily works towards solving a social problem through proactive positive intervention and sustains itself by raising funds or by generating profit. Social Good Brands can be broadly categorized on basis of the impact they create and the way they operate.
Social good brands can use the power of visual storytelling to attract new donors, bring about awareness on an issue, motivate people to take specific action or show impact to their investors.
A compelling visual story has to be real, positive & meaningful. Every brand story relies on 6 essential pillars that form the core of storytelling and bring in a sense of purpose to the narrative. The gamut of these stories is virtually limitless. All social entrepreneurs need is a little imagination.
Social brands have a great potential to cut through the clutter and attract and retain motivated fans by harnessing the power of visual storytelling. They can aim to serve as platforms for real stories of real people. However, the real question is ‘Are the Social brands ready?’