A compelling visual story has to be real, positive & meaningful. Every brand story relies on 6 essential pillars that form the core of storytelling and bring in a sense of purpose to the narrative. The gamut of these stories is virtually limitless. All social entrepreneurs need is a little imagination.
Social brands have a great potential to cut through the clutter and attract and retain motivated fans by harnessing the power of visual storytelling. They can aim to serve as platforms for real stories of real people. However, the real question is ‘Are the Social brands ready?’