Time and again we have talked about why storytelling is important, how to craft them and how to promote them on various channels? And we have done this through our blog – Creatively Unsettled. Blogs are more than just a content aggregation platform and if used wisely can turn into a great asset for social good brands.
Marketers who have prioritized blogging are 13x more likely to enjoy positive ROI.
They Are Original
Unlike all other promotional and marketing material that you may create for your social good brand, the blog is a treasure-trove of original ideas. It is the perfect blend of facts, opinions, stories and visuals which your readers cherish more than your website or a marketing campaign.
They Help Build Authority and Thought Leadership
A Blog develops your authority on any particular concept and create thought leadership. This, in turn, attracts qualified audience who value your cause and your passion.
They Garner Ample Social Proof
Blog is an effective platform to share the positive outcome of your efforts by telling stories and showcasing visuals of field projects. This helps in establishing your credibility with your target audience and guide them towards a call to action.
They Are SEO-friendly
A Blog is picked up far more easily than web pages or brochures because of its originality and ample keyword density. Every time you write a blog post, it’s one more indexed page on your website, which means it is one more opportunity for you to show up in search engines and drive traffic to your website in organic search.
They Make You Discoverable on Social Media Channels
Every new post presents a new opportunity to promote your content on Twitter, Facebook, GooglePlus etc. and community based platforms like Quora,and Triberr.
Blogs as a Valuable Communication Asset
Blogging is not just about posting content regularly. It involves a whole different level of creativity, thought, and strategy. Your blog should feed the curiosity of your readers consistently and keep them hooked. Here are few ways of doing that.
The classic way of going about promoting your social good brand through blogs is by narrating success stories. They are REAL, have a protagonist/hero in the story for readers to align themselves with, and the experience is real which strikes a chord in the heart lighting a flame of hope.
Teach for India’s story about Shashank Shukla, takes us on his journey to a successful career, as a Teach for India Fellow. This post talks about how he grew to be what he is today, thereby packing the post with hope and promise for aspiring students.
Visual stories like this one about Krishi Start CEO, Bryan Lee use the power of visuals – images and videos coupled with a strong narrative to convey a story. Stories could be of various types depending on what your social good brand is all about!
How-TOs and Ways in Which –format
These are the simplest of all blog formats – highly consumable, simple and very objective in nature for the reader to absorb quickly. Like this one by Krochet Kids Intl. in their Mothers’ Day special post, where they talk about 3 ways in which KK supports Mothers.
Stories of Your People, Community, and Events
As repetitive as it may sound, I can’t bring myself to exclude charity:water as a benchmark in anything they do as a social good brand. For a company that is operating entirely on organic promotion without any ad spend, charity:water have used their blog to talk about their people, cause, and their fundraisers, plus, making each of them a hit.
Social good brands need blogs more than anyone to create a loyal fan base and get it to align with their cause. So, time to get cracking!