Developing the Bottom of the Pyramid (BoP) community as producers is incomplete without giving access to marketplaces. Sustainable Development can be ensured if social entrepreneurs focus on developing BoP as Producers.
India needs social enterprises who rise at the grass root level, understand the problems of disadvantaged communities more intimately and innovate solutions sharply focused on various problems faced by them.
Storytelling is the most effective tool for brand building and social startups need to be coached on this. Social impact accelerators who play a pivotal role in development and sustenance of social impact ecosystem have a key role to play here as well.
Sustainable supply chain directly contributes to the impact created by a social enterprise. It is also the chief instrument in achievement of its social mission.
Measuring the social impact of its operations on target beneficiaries is always a data heavy and number crunching exercise for a social enterprise. Be that as it may, there is a need for storytelling in this to induce dynamism, imagination and provocation.
People at the Bottom of the Pyramid should be empowered to challenge their status quo and beat poverty. This can only happen when they can participate in the economy as producers. Social entrepreneurs have a major role to play here.
Social enterprises by the very nature of their purpose are not poised to scale exponentially. This means that the most effective way for them to achieve large-scale social impact is to collaborate with each other and with different stakeholders across the impact ecosystem.
WASH innovation cannot work in a silo. It needs to work in tandem with positive interventions like awareness through seminars and village level events to help people become more vocal about their problems and make the impact more sustainable.
India can truly realize her potential only if she builds an inclusive economy. We believe government alone cannot do this. We need social entrepreneurs to step in.
India ranks 34th on awareness about social entrepreneurship. Complex nature of business, lack of success stories and inability to attract talent are some of the main reasons for this.