The Personal Brand of a social entrepreneur adds a persona to a social good brand that its audiences can connect to and engage with intimately. Apart from acquiring a loyal brand following, developing a personal brand of the entrepreneur as the organization’s mascot or brand ambassador could prove to be an effective branding strategy.
Keeping aside scholarly debates over who comes first and who has the most impact – individual or society, and with Swacch Bharat Abhiyan as a context, this insightful column discusses the roles of individuals and institutions in driving pervasive social change.
While impact investing is very common in the west due to the popularity of social entrepreneurship, in India, it is still very niche. Social entrepreneurs often time find themselves looking at a hazy picture while pitching to investors. Know more about Impact Investing with Rwitwika Bhattacharya.
6 Qualities Of Successful Social Entrepreneurs: A Takeaway From ‘How To Change The World’ by David Bornstein
Being a social entrepreneur needs you to think beyond self aspirations. It needs a set of traits that are distinct from commercial entrepreneurs. Here, I list 6 qualities of a social entrepreneur as mentioned in David Bornstein’s epic book and provide my take on each.
Achieving India’s Sustainable Development Goals In Healthcare Through Social Entrepreneurial Efforts
India needs fresh thinking, innovative approach and scalable models of healthcare services. Government will do its job but it is the social entrepreneurs that will affect change on the ground in a major way in next 15 years. If both of them work in tandem, achieving India’s SDGs in healthcare by 2030 will not be difficult.
In this chat, Bhushan Trivedi,Founder, Piconergy talks to me about the challenges he faced while designing a solar light for his customers from the BOP. Take a view.
An effective and honest CSR policy goes a long way in ensuring positive and sustainable impact on the lives of its target beneficiaries. However it’s very important that CSR does not become a mere gimmick, advertising strategy, tool of peripheral development and a path for political ambitions. If this undesirable and dangerous outcome has to be prevented then all of us in the civil society need to ask tough questions and seek answers to them.
Personal story shows the highs and lows of the social entrepreneur and the decisions he made that represent his grit and innovation. It transports the viewer right next to the entrepreneur through his journey inspiring the viewer along the way.
In this free-wheeling chat whilst walking through the wholesale market, Bryan shares his view on why the future of social entrepreneurship is sanguine.
Nonprofits exist to address and eliminate specific socio-cultural-environmental problems by bringing about a positive change in their target population. Interestingly, the ultimate paradox of a nonprofit is to eliminate its own existence. That’s what every nonprofit should aim for.