The skill of a lifestyle photographer lies in his ability to tell visual stories. Just capturing candid images does not qualify as a story. A story has a plot and a set of characters which for a lifestyle photographer are his subjects.
For several decades, big production houses, curators, studios and institutions were the creators, financiers and presenters of innovation in arts, music, films and various other creative and social enterprises. Although the biggies still continue to do so there has been an explosive spurt in creative ideas and their implementation by individual artists, producers and entrepreneurs. Indie is an acronym for ‘independent’ and refers to the economic activity of such creative artists that’s giving rise to the Indie economy.
it is fair to say that photography has been and still is the most powerful and the most popular visual art forms invented by humans.