Changemakers are not born. They are made from the circumstances in their personal lives and what they see around them. There is no limitation to their scope of impact. Even a small social enterprise, delivering change directly to the people at BOP makes a difference.
One such social good brand was born from the artistic hands of a 13 yr old Manini Menon – BEAD. Co-founded by Manini and her mother Manjul Menon, BEAD is a growing Social Good Brand based in Bangalore.
BEAD is a not-for-profit social enterprise that is involved in ethical clothing, jewelry and quilts that are handmade by people from the BOP. The profits earned from the sale of these products are distributed as incentives or bonus over and above the set pay. BEAD believes in empowering people to achieve something in life and get their dignity back. In my recent chat, co-founder Manjul Menon talks about the birth of BEAD, their vision and what drives this humble brand to keep growing.
Oh, and look out for her story of Starfish that forms the mission of BEAD and why Manjul thinks women make better employees. 🙂
Some tidbits from the Hangout:
BEAD – Believing in Empowerment, Achievement, and Dignity
Our criteria is someone who is unable to put 3 meals on the table per day
We’ve learned as we go. No one taught us anything
That was the money I used to go and buy oil, potatoes, rice. We had a full meal after so many deals. – One of the women who works at BEAD, upon receiving her first full pay at the end of the day
Women have been able to send their children to school from the money they earn at BEAD
It’s really qualitative more than anything