Storytelling is the best way to build a brand that stands for a specific social mission and a strong vision for social change. In this episode I talk briefly about why cohort programs of accelerators are the best platforms to aid social enterprises in this endeavour.
Social impact measurement is a survey-based data heavy exercise. Stories on the other hand induce dynamism, imagination and provocation and thus can be a powerful tool to supplement social impact measurement.
Storytelling is the most effective tool for brand building and social startups need to be coached on this. Social impact accelerators who play a pivotal role in development and sustenance of social impact ecosystem have a key role to play here as well.
Measuring the social impact of its operations on target beneficiaries is always a data heavy and number crunching exercise for a social enterprise. Be that as it may, there is a need for storytelling in this to induce dynamism, imagination and provocation.
India ranks 34th on awareness about social entrepreneurship. Complex nature of business, lack of success stories and inability to attract talent are some of the main reasons for this.