Every story has a target channel of communication where the probability of finding the target audience is the highest. As an entrepreneur or a marketer, if you often wonder where to tell stories of your impact work then here are some of the most effective and commonly available channels.
As with any project that your organization undertakes, embarking on a storytelling exercise needs you to prepare in advance to be more effective and to focus on specific outcomes. Here we have compiled a quick list of things you need to do to make a sound start.
Instagram’s focus on visuals can take storytelling to a whole new level allowing social impact brands to get their target audience involved in the most innovative way. It is a master mood board for social enterprises to talk about their cause, impact, people, and products How are you using Instagram to promote your social good brand?
Social media has fundamentally changed the way brands interact with their customers and other stakeholders. Social good brands need to understand how each social media channel can be leveraged because each channel has its inherent strength. Here’s how different types of social good brands can harness social media to its fullest.
Once known as the king of visual content, visuals shared on Facebook, now only reach 3.73% of your audience organically.Frequent alteration in algorithm and techniques like gating (forcing users to like a page before viewing it) have been the contributing factors to this phenomenon. However many other channels can help social good brands reach their audience in a very cost effective way. Smart and meaningful marketing is the need of the hour.