Every story has a target channel of communication where the probability of finding the target audience is the highest. As an entrepreneur or a marketer, if you often wonder where to tell stories of your impact work then here are some of the most effective and commonly available channels.
For Social good brands, LinkedIn is a great platform to attract the right talent, to promote themselves as thought leaders in their domains and tap prospective donors & customers. But LinkedIn is niche. This is simply because its audiences are different and have a different purpose. It’s time social good brands thought of LinkedIn seriously.
Social media has fundamentally changed the way brands interact with their customers and other stakeholders. Social good brands need to understand how each social media channel can be leveraged because each channel has its inherent strength. Here’s how different types of social good brands can harness social media to its fullest.
Once known as the king of visual content, visuals shared on Facebook, now only reach 3.73% of your audience organically.Frequent alteration in algorithm and techniques like gating (forcing users to like a page before viewing it) have been the contributing factors to this phenomenon. However many other channels can help social good brands reach their audience in a very cost effective way. Smart and meaningful marketing is the need of the hour.