Studies and statistics amply indicate that companies can and should do more than just assign money to CSR. With so many other ways to create a social impact, corporates and business houses can prove to be instrumental in driving development in the real sense in India.
In the globalized and market-led world of today, consumers have choice of products. For far too long we have bought or used products that have pandered to our naked consumerism over planet and people. Time to change our preferences. Commercial brands have a great opportunity to bring about social good by changing consumer preferences towards sustainable and ethically made products.
Social entrepreneurs have the potential to deliver global, long-term, and sustainable impact through disruptive, yet socially responsible ideas. Here is a quick roundup of a few social good brands doing just that.