Storytelling is the best way to build a brand that stands for a specific social mission and a strong vision for social change. In this episode I talk briefly about why cohort programs of accelerators are the best platforms to aid social enterprises in this endeavour.
Biosense is a fully indigenous healthcare product company. In this short film I explore its social impact by interacting first hand with last mile women health workers and understanding the ground level outcomes enabled by Biosense.
Rural women from Purnia in Bihar have taken charge of their own destiny. They have come together to form a company that is co-owned and run by them and they are looking for more women to join them on this bandwagon.
Here I talk about the why social accelerators should use storytelling and the 4 types of stories they can tell to show that they are making an impact. Take a listen.
Interaction with Srinivas Ramanujam on how are innovations in agriculture helping small farmers get access to better services and eventually find a way out of poverty.
If businesses big and small practice socially responsible behaviour then human society will witness a sea of change in quality of life and hope for a better future. However this can only happen if they are run by managers and leaders who know what it means to run a sustainable business.
Development of BoP needs creating a level playing field through entrepreneurship. This means training rural enterprises in leadership and managerial skills.
Social value comprises abstract and qualitative changes within communities occurring over a period of time. It is most potent when thought of as akin to storytelling. A short film is the most powerful way for communicating social value.
Quantitative data collection coupled with qualitative observations is the best way to assess the effectiveness of your impact program. The challenge for social enterprises is to move away from an “output” driven focus towards a more “impact” or “outcome” driven focus.
Developing the Bottom of the Pyramid (BoP) community as producers is incomplete without giving access to marketplaces. Sustainable Development can be ensured if social entrepreneurs focus on developing BoP as Producers.