In the globalized and market-led world of today, consumers have choice of products. For far too long we have bought or used products that have pandered to our naked consumerism over planet and people. Time to change our preferences. Commercial brands have a great opportunity to bring about social good by changing consumer preferences towards sustainable and ethically made products.
Social entrepreneurs have the potential to deliver global, long-term, and sustainable impact through disruptive, yet socially responsible ideas. Here is a quick roundup of a few social good brands doing just that.