Storytelling is an art. Telling a brand’s story needs every entrepreneur and marketer to understand these 5 basics that stories are made of.
Non-fiction short films are a mirror of the social reality. Donors donate twice more when they see a real person or a real problem. Here’s how short films and documentaries can up your game during crowdfunding.
Non-fiction short filmmaking is a relatively under-utilised and under-explored instrument of bringing about social change. However it can be a powerful tool for achieving multiple objectives for social entrepreneurs, incubators and investors alike.
The template plays a small role in helping you decide what type of brand story to make depending on who you are and who is your audience. Change your audience and the template shows a different score. However it is only a tool. It is you as an entrepreneur or a marketer who needs to think about how the world wants to perceive you.
An e-Book that will help entrepreneurs and marketers of social good brands understand visual storytelling and identify the right story through an interactive template.
The effectiveness of content has been ignored by Social Good Brands time and again. It’s time they realized that content is the elephant in the room and it needs to be fed. Regularly!
Instagram’s focus on visuals can take storytelling to a whole new level allowing social impact brands to get their target audience involved in the most innovative way. It is a master mood board for social enterprises to talk about their cause, impact, people, and products How are you using Instagram to promote your social good brand?
Social Good Brands have inherent advantage of being looked at kindly by their donors. But this advantage is fast wearing off. Fund-raising for doing social good has become competitive and calls for an equally creative approach towards promotion as any other campaign. Applying Visual storytelling to a crowdfunding campaign can be highly rewarding to social good brands. Here are 5 ways to increase traffic and facilitate engagement for your crowdfunding campaign.
Standup comedy groups like the AIB and TVF are consciously moving in direction of digital creative agencies, where the buck lies. Photographers can a take a leaf out of these comedy groups. They should invest their creative efforts, time and money in creating unique and original body of work that exudes their independent vision.